To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Tim Cook
Apple's CEO

"I think they are ten years behind Microsoft in terms of security,"

"For many years I’ve been saying that from a security point of view there is no big difference between Mac and Windows. It’s always been possible to develop Mac malware, but [Flashback] was a bit different. For example it was asking questions about being installed on the system and, using vulnerabilities, it was able to get to the user mode without any alarms.”

“Apple will understand very soon that they have the same problems Microsoft had ten or 12 years ago,” Kaspersky said. ”They will have to make changes in terms of the cycle of updates and so on and will be forced to invest more into their security audits for the software.”

 "If MAC was the most popular OS in the world hackers would have bankrupted apple!"

• iPhone that never was || Via Mashable

Both the 11- and 13-inch MacBook Air now feature the latest generation of Intel processors, the Core i5 and i7. With speeds up to 1.8GHz and faster memory, the new MacBook Air gains up to 2.5x the processing performance over the previous generation.1 MacBook Air also features the Intel HD Graphics 3000 processor, which includes an on-chip engine for video encoding and decoding. That means you experience video playback and FaceTime calls that are smoother, more responsive, and more true to life.

Thunderbolt I/O.

All-flash storage.

Devices like iPhone and iPad have already demonstrated the advantages of flash storage: reliability, speed, and efficiency. So the decision to use flash storage in an ultracompact notebook like MacBook Air made perfect sense. With flash, your computer starts up in almost no time and accesses data quickly. Flash also gives MacBook Air the astonishing ability to remain in standby mode for up to 30 days.3 Which means your MacBook Air snaps to in an instant, whether you open it tomorrow, next week, or next month.

Backlit keyboard.

As incredibly compact as MacBook Air is, it still manages to fit a full-size keyboard that makes typing as natural as it is comfortable. And now the keyboard is backlit, so you can type with ease in even the dimmest light. A built-in ambient light sensor detects changes in lighting conditions and adjusts the display and keyboard brightness automatically. From a seat in a sunny café to a seat on a cross-country red-eye, you’ll always have the perfect lighting for any environment.

Multi-Touch trackpad.

Display, camera, and speakers.

High-resolution display.

Millions of pixels. Millimeters thin.

Corner to corner and pixel by pixel, the MacBook Air display is both an engineering feat and a design breakthrough. The display measures a mere 4.86 millimeters (0.19 inch) thin, yet the resolution is so high, you’ll feel like you’re looking at a much larger screen. And with good reason. The 11-inch MacBook Air features a resolution equal to that of your typical 13-inch notebook, while the 13-inch MacBook Air wows with a resolution equivalent to a typical15-inch notebook.

FaceTime camera.

Your smile goes for miles.

The wafer-thin MacBook Air display houses something pretty huge: the FaceTime camera. It’s so thin — even thinner than the camera on iPhone 4 — you barely notice it, but it’s incredibly capable. Using the FaceTime for Mac app, you can make video calls with anyone who has a Mac, iPad 2, iPhone 4, or the latest iPod touch.2

Stereo speakers.

Heard but not seen.

Despite its compact form, MacBook Air delivers full stereo sound. Space-efficient design inside the enclosure allows for the placement of left and right speakers that project sound through the keyboard. So you’re able to enjoy a richer audio experience while chatting online, watching TV shows, listening to music, or playing games.

Long-lasting battery.

Since space-saving flash storage leaves room for a bigger battery, you can devote more time to the things you enjoy most. Things like browsing the web, editing photos, and watching videos. Get up to 5 hours of battery life on a single charge on the 11-inch model and up to 7 hours on the 13-inch model. Put MacBook Air to sleep, and it enters standby mode to conserve battery life for up to 30 days.3 When you come back to your MacBook Air and open it up, it’s on in an instant.

Steve Jobs 1955-2011

We are deeply saddened to announce that Steve Jobs passed away today. Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.

I’m truly saddened to learn of Steve Jobs’ death. Melinda and I extend our sincere condolences to his family and friends, and to everyone Steve has touched through his work.Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends over the course of more than half our lives.The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come.For those of us lucky enough to get to work with him, it’s been an insanely great honor.  I will miss Steve immensely.

My condolences to Steve Jobs’ family and friends. We’ve lost a unique tech pioneer and auteur who knew how to make amazingly great products. Steve fought a long battle against tough odds in a very brave way. He kept doing amazing things in the face of all that adversity. As someone who has had his own medical challenges, I couldn’t help but be encouraged by how he persevered.

Those who knew Mr. Jobs say that one reason why he was able to keep innovating was because he didn’t dwell on past accomplishments or legacy but kept looking ahead and demanded that employees do the same.

In a product world led by Steve, everyone else is a forger or a fraud.  Tomorrow, the media will be full of paeans and pictures.  All you need do to remember Steve is look at what is in your hands.  If he didn’t design and make it himself, it came from someone doing their best to mimic his ideas. Steve had the faith to drive mercilessly for a nearly endless series of absolute visions, and the courage to live the life that this commitment demanded.

Jobs was considered by many to be the greatest corporate leader of the last half century, and indeed his numerous successes rank him alongside Ford, Disney and Edison as a giant of American business. He was a taskmaster who demanded the most from his employees – often in expletive-laden bursts – and wasn’t afraid to scrap products that didn’t meet his expectations. But consumers benefited from his perfectionism, which resulted in beautiful and intuitive products.

Apple’s very name reflected his unconventionality. In an era when engineers and hobbyists tended to describe their machines with model numbers, he chose the name of a fruit, supposedly because of his dietary habits at the time.
Coming on the scene just as computing began to move beyond the walls of research laboratories and corporations in the 1970s, Mr. Jobs saw that computing was becoming personal — that it could do more than crunch numbers and solve scientific and business problems — and that it could even be a force for social and economic change. And at a time when hobbyist computers were boxy wooden affairs with metal chassis, he designed the Apple II as a sleek, low-slung plastic package intended for the den or the kitchen. He was offering not just products but a digital lifestyle.
He put much stock in the notion of “taste,” a word he used frequently. It was a sensibility that shone in products that looked like works of art and delighted users. Great products, he said, were a triumph of taste, of “trying to expose yourself to the best things humans have done and then trying to bring those things into what you are doing.”

One of the most legendary businessmen in American history, Jobs turned three separate industries on their head in the 35 years he was involved in the technology industry.
Personal computing was invented with the launch of the Apple II in 1977. Legal digital music recordings were brought into the mainstream with the iPod and iTunes in the early 2000s, and mobile phones were never the same after the 2007 debut of the iPhone. Jobs played an instrumental role in the development of all three, and managed to find time to transform the art of computer-generated movie-making on the side.

Michelle and I are saddened to learn of the passing of Steve Jobs. Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.
By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity.  By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun.  And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike. Steve was fond of saying that he lived every day like it was his last.  Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.
The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve’s wife Laurene, his family, and all those who loved him.

Steve Jobs and Bill Gates at D Conference

“Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends over the course of more than half our lives,” 

“The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.”

“I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry and a true visionary. My heart goes out to his family, everyone at Apple and everyone who has been touched by his work.”

“I’m truly saddened to learn of Steve Jobs’ death. Melinda and I extend our sincere condolences to his family and friends, and to everyone Steve has touched through his work.
Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends over the course of more than half our lives. The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come.
For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.”

“I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry and a true visionary. My heart goes out to his family, everyone at Apple and everyone who has been touched by his work.”