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Resunate Is a Smart Automatic Resume Builder That Tailors Your Resume To the Job

Wednesday, November 30, 2011 // by Saurabh // Labels: , // No comments:


Articles The best resumes are strategically tweaked to precisely match the job description, which means making multiple resumes for the multiple jobs you apply for. Resunate takes the hassle out of tailoring your resume, quickly creating focused, job-specific resumes.
Upload your resume or import your LinkedIn profile in the webapp to get started. Then copy a job description into the site to get a Resunate "JobFocus Score" which shows you how well your resume matches to the job description. Rather than looking at just relevant keywords, Resunate uses semantic technology (based on word associations) to rank all the concepts in your resume. As you edit your resume, your JobFocus score can go up or down, and you can see via color coding how each section or bullet point in your resume measures up against the job description.



Resunate's Auto Focus feature can automatically reorder bullet points, adjust to fit certain page limits, and remove info that isn't relevant to the job description (an unfocused resume with too many irrelevant details can make you seem like a poorer fit for the job). You can also automatically reformat your resume using several templates.


When I tried Resunate with a test job description that pretty much fit my background, I got a JobFocus score of 7 (out of a high of 10), not bad. Using the Auto Focus tool, Resunate reordered my bullets with the most relevant ones first, but also removed my education (I had to change the settings back to allowing more than one page to get it back). A couple of tweaks later, the resume scored a sweet 10.


The free basic plan gives you an unlimited number of customized resumes to save but only 3 auto focus attempts. If you'd like more automatic resume-building, upgrade to a premium plan ($14.95 monthly, $59.95 for 6 months, or $99.95 for a year).


It's a tough job market out there; Resunate's technology can help you create a sharper resume to land you that interview.


Google and Microsoft get behind Anti-Phishing Start-Up

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NEWS The major web-based email providers are joining forces with an anti-fraud start-up, which is launching on Wednesday, to keep phishing messages out of people's inboxes.

From a Report from ZDnet:
Google, Microsoft, Yahoo and AOL are providing metadata from messages that get delivered to their customers to Palo Alto, California-based Agari so it can look for patterns that indicate phishing attacks. Agari collects data from about 1.5 billion messages a day and analyses them in a cloud-based infrastructure, according to the company's chief executive Patrick Peterson.

Agari aggregates and analyses the data and provides it to about 50 e-commerce, financial services and social-network customers, including Facebook and YouSendIt, who can then push out authentication policies to the email providers when they see an attack is happening.


Steve Jobs Was Right: Google IS Turning Into Microsoft

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Last spring as Larry Page was preparing to retake the helm at Google, he asked Steve Jobs for advice.
Jobs told him to focus on fewer things and do them really well.
Jobs later recounted the conversation to his biographer Walter Isaacson.
Figure out what Google wants to be when it grows up. It's now all over the map. What are the five products you want to focus on? Get rid of the rest because they're dragging you down. They're turning you into Microsoft.
Page has taken some steps in the right direction, killing a bunch of also-ran products and experimental projects. He's also managed to slow the brain drain.
But Jobs had a good point. Just take a look through Google's product portfolio....


Search is like Windows: an 800-pound gorilla:




Both Google and Microsoft have one core business on which everything else was built.
Google Search and Microsoft's Windows desktop operating system both dominate their markets -- so much so that antitrust regulators are looking at them carefully. They are hugely profitable, generate immense cash flow, and contribute the lion's share (if not majority) of revenue and profits to their parent companies.
Both companies will do whatever it takes to protect these businesses, and will leverage them to enter new areas wherever possible.


Display advertising is like Office: piggybacking on success




Google's display business is being built on its dominance in search.
Right now, display advertising contributes about $3 billion in sales to Google's total, which will come close to $40 billion this year.
But in time it could become like Office: dominant (90%+ share), profitable (60%+ margins) and huge ($10 to $15 billion of revenue, out of nearly $70 billion in total sales).


Android is like Xbox: a surprise success in a brand new business area (but not a big money maker)


Android moved Google from a Web company into a completely new realm -- operating systems for consumer products. It faced a strong market leader in Apple. Google also subsidized it heavily, giving the operating system away in hopes of making it up on advertising later.
That's almost exactly what Microsoft did with the Xbox: entered a new market that was totally dominated by a competitor (Sony), losing money on each console with hopes of making it up on games and Xbox Live.
Both products are now market leaders. But neither of them contributes much revenue relative to the bigger businesses -- about $8 billion a year for Xbox, and maybe $1 billion a year for Android.


Google+ is like Bing: a reaction to a fearsome new competitor


Google sees Facebook as the thing that could replace it, a mortal threat to its dominance on the Web. So it built a competitor, Google+.
About eight years ago, Microsoft looked at Google the same way -- the Web was replacing the desktop PC, and Google was the most successful and profitable company on the Web. So Microsoft started working on its own search engine, which eventually became Bing.
Bing now has about 30% market share, if you include its deal to power Yahoo Search. Check back in a few years to see if Google+ has managed to pick up 30% share from Facebook.


Google Music is like Zune: a me-too attempt to compete with Apple




Sorry, Google, but you know it's true.
Google Music is absurdly late to the game -- it came out more than 8 years after Apple introduced iTunes, and more than a year after Google started talking about it. It has some potentially interesting sharing functions that are crippled by restrictions from the record labels (you can only share songs that you've bought, not songs you've uploaded to the service). Plus, it doesn't even have songs from one of the big four (soon to be three) record labels, Warner Music.
The Zune was Microsoft's similarly half-hearted attempt to beat the iPod. It went nowhere.


Google Apps is like SQL Server: a cheap alternative that nobody pays much attention to...yet


Google Apps dramatically undercuts the price of Microsoft's Office family of products but doesn't offer as many features. It has flown mostly under the radar for the last half decade, getting adoption in smaller companies and in pockets of large enterprises. Now, it's notching up some big companywide wins, although it's still insignificant on Google's balance sheet.
It's almost exactly the same strategy Microsoft pursued with SQL Server -- it started as a low-rent version of the big databases sold by Oracle and other companies, then evolved into a full fledged (although still cheaper) competitor. It's been around for more than 13 years and has sales of about $3 billion a year. This trick has worked with other Microsoft products also, like SharePoint.


Chrome is like Internet Explorer: a giveaway that pushes the company's agenda on the Web




This is an easy one. Both are Web browsers.  Both are free. Both earn the companies no money.
But both browsers guide users to other more profitable products -- IE makes sure that Windows users can surf the Web without having to download anything, while Chrome includes built-in Web search. They also help the companies influence Web standards.


Google TV is like WebTV: an attempt to make TV more like the Internet




Google TV is trying to reinvent television to include content from the Internet.
That's almost exactly what Microsoft tried to do when it bought WebTV in the mid 1990s. It failed, so Microsoft kept trying with other products like UltimateTV. They failed too, and Microsoft eventually turned its living room strategy to the much more successful Xbox.
Google may have a better chance now that there's more video content online, and it's got YouTube to help prime the pump. But overall, the history of interactive TV is not pretty. Google should take heed.


The Kansas City Fiber experiment is like Microsoft's huge cable investments in the 1990s


Google has rolled out a fiber optic network in Kansas City and is reportedly planning on delivering TV directly over the Internet to those homes. The Motorola deal could also play a part, as Motorola makes cable TV set top boxes.
Few remember now, but Microsoft once made a big play for the TV space as well. The company invested billions in cable companies in the late 1990s -- including Comcast ($1 billion) and AT&T ($5 billion) -- plus more in Japan and Europe. The hope was to get Microsoft software embedded in TV set top boxes. The effort did not work, and Microsoft ended up having to write down billions from those investments.


Google is buying companies like crazy, just like Microsoft used to do


Google is on an acquisition tear: this year it has bought more than 50 companies. A lot of those are small talent buys, but Google also makes big buys when it wants to get into new areas, like YouTube for online video, DoubleClick for display advertising, and Motorola for mobile phones.
Microsoft has almost the exact same kind of acquisition strategy: it buys small companies for talent, and bigger ones to move into new areas, like Great Plains and Navision for accounting software, aQuantive for online advertising, and TellMe for speech recognition


So maybe Steve Jobs was right. So what?


Jobs meant the Microsoft crack as an insult, but maybe it's not so bad.
Microsoft doesn't dominate the tech industry like it once did, its stock has been flat for a decade, and some chinks are starting to show in the company's core businesses. But it's still immensely profitable, garners $70 billion a year in sales, and is growing around 10% per year.





The Appcelerator Mobile Developer Report revealed.

Tuesday, November 29, 2011 // by Saurabh // Labels: , , , , , // No comments:


Summary


Appcelerator and IDC surveyed 2,160 Appcelerator Titanium developers from November 2-3, 2011 on perceptions surrounding mobile OS trends and priorities. Findings reveal that Amazon’s new Kindle Fire edged Samsung Galaxy Tab as the leading Android Tablet in North America, on par with interest for the iPad prior to its launch in April 2010, and second only to the Galaxy Tab globally with developers. Microsoft’s Windows Phone 7 also decisively moved ahead of RIM’s BlackBerry OS to become the clear number three mobile OS behind iOS and Android. Appcelerator and IDC also continued their research into how companies are making the move from the web to mobile. This quarter, the report dives deep into understanding the priorities companies are making with their mobile strategy and how mobile is fundamentally transforming customer relationships.




The Rise of Amazon, Microsoft, and Samsung … and An Improved Outlook for Nokia


As the mobile industry advances, contenders are finding success by securing new footholds and partnerships to compete against Apple’s dominance. Amazon announced the Kindle Fire, a smaller, cheaper Android-based tablet that leverages its large content library while Microsoft’s Window’s Phone 7 is building strong European developer enthusiasm thanks to its Nokia partnership. Developers and businesses gave high marks to these strong moves, which contrast sharply against BlackBerry OS, BlackBerry’s QNX-based PlayBook, and webOS, all of which collapsed in interest with developers this past quarter. Below are the topline findings from this quarter’s report:


  • Amazon’s new Kindle Fire ignites developer interest. When surveyed among 15 Android tablets, the lowcost, content-rich eReader was second only to the Samsung Galaxy Tab globally in developer interest. A regional breakdown shows Amazon edging Samsung in North America for the top slot. At 49% very interested in North America, the Kindle Fire is just 4 points less than interest in the iPad (53%) prior to its launch in April 2010.
  • Appcelerator and IDC found in January 2011 that among developers price was the single most important factor for Android tablets to compete successfully against the iPad. Fast forward to November 2011 and developers cite price again as the leading reason for interest in the Kindle Fire. Rounding out the top 5 tablets, respondents eye Amazon’s rich content ecosystem, Appstore, target demographic, and eCommerce integration as the key reasons for interest in the new eReader.
  • When considering Kindle Fire’s potential drawbacks, fragmentation and lack of features like camera and geo-location were the two top concerns cited by developers. Assuming Amazon sells well this holiday season, Android developers will need to consider yet another set of different capabilities. The difference this time? Google will be less able to exert control over Amazon’s divergent Android path.
  • Windows Phone 7 separated from the pack to become the clear number three mobile platform this quarter. The OS climbed 8 points to 38% of respondents saying they are ‘very interested’ in the platform, the highest ever for Microsoft.
  • Microsoft is enjoying symbiotic success with Nokia. When asked why developers are more interested in Windows Phone 7 now than a year ago, a plurality (48%) said it was the Microsoft/Nokia partnership. Nokia also received high marks from its new Lumia Windows Phone 7 smartphone announcement last month, with 28% of developers saying they are ‘very interested’ in developing for the device. This is more than double the interest in Nokia’s own Symbian and MeeGo OSes since Appcelerator began reporting mobile platform interest in January 2010.
  • This quarter saw a sharp fall-off in developers reporting that they are ‘very interested’ in RIM offerings with BlackBerry OS phones dropping 7 points to 21% and PlayBook QNX-based tablets dropping 6 points to 13%. Put another way, there’s now more interest in Nokia’s new Lumia Windows Phone lineup than RIM’s smartphones.
  • HTML5 continues to keep developer interest. Sixty-six percent of developers are very interested in building HTML5 mobile websites, the same as last quarter.
  • Connected TV app development interest continues to slide. A year ago, 44% of developers were very interested in developing for Google TV. Even with a second version announced last month, only 20% expressed the same enthusiasm for Google TV this round. However Apple TV saw a smaller decline from 40% a year ago to 27% today.
  • iOS continues to reign at number one in developer interest levels with 91% of respondents saying they are ‘very interested’ in developing for the iPhone, followed by the iPad at 88%. Apple continued to hold onto its number one position in part due to iOS 5, which was cited as the most significant announcement this past quarter.
  • Android phones fell nearly 4 points to 83% while tablets fell nearly 6 points to 68%. While the drop was likely due in part to interest in iOS 5, developers nevertheless saw Samsung’s rise to the number one smartphone manufacturer as the second most significant development of the past quarter after iOS 5.

A Deeper Look at Mobile Priorities Across the Mobile Relationship Lifecycle



Over the past couple quarters, Appcelerator and IDC have been analyzing how businesses are making the move from the web to mobile. Earlier this year, we discussed how companies were maturing through several phases of adoption. This quarter, we asked developers and businesses to rank 23 mobile objectives for their most recent application. We then clustered this analysis into what we call the ‘mobile relationship lifecycle’ to define objectives in 4 areas: reach, engagement, loyalty, and monetization.
Reach: Businesses view deploying to multiple devices with native applications and mobile websites as the number one priority. Making the transition more efficient by leveraging a company’s resources also ranked high.
Engagement: Building applications that are easy-to-use with a native user interface was the next most important objective, followed by application performance. Both are seen as key to driving engagement with users and echo the general sentiment that application utility is critical. These core concerns trumped even media, location and social features in priority.
Loyalty: Application notifications and using analytics to measure application feature usage ranked in the middle of the pack for most respondents.
Monetization: Advertising still trumps in-application purchasing as a preferred monetization model. When it comes to mobile commerce, the top priority is making payments easy.


The Appcelerator Mobile Developer Report revealed.|| via Appcelerator

Microsoft to deliver a smoother setup experience in Windows 8



A new post on Microsoft’s Building Windows 8 blog outlines several steps the company has taken to improve the setup experience in Windows 8. The team learned a great deal about the setup process in Windows 7 and is using that knowledge to continue to improve reliability and decrease the amount of time it takes to install the new OS.


The Windows 8 development team focused on two distinct customer groups in the setup user experience: those who wanted a quick and easy way to upgrade to the new release and users who wanted to do a clean install with more control over setup options, disk layout and partition configuration. 


As such, there will continue to be two different setup experiences. The first will be the streamlined setup for upgrade users that can be run from the .exe on an installation disc or via web delivery. That’s right, upgrade users will have the option to start the setup process online and have one integrated experience from start to finish. Microsoft is also pre-keying these installations so you won’t have to manually enter in the 25-digit product key during install.


The second method will allow you to boot off the DVD or a USB thumb drive – not much different than the current method. Advanced users will feel right at home with many familiar options for installation.




For Windows 7 upgraders, the typical process looks something like this: download and install Windows 7 Upgrade Advisor, run Upgrade Advisor, run Windows Easy Transfer to save files and settings, run Windows 7 setup and finally run Easy Transfer again to restore files and settings. The whole process consists of four different web and client applications and 60 screens to navigate through.




Windows 8 will integrate Upgrade Advisor, Setup and Easy Transfer into one application. This results in an improvement of 82 percent fewer clicks – only 11 clicks to complete the entire process.


In addition to reducing the number of clicks needed, the whole process of backing up and restoring files is much faster as well. In Windows 7, the upgrade process moved each file to a transport location one by one then restores it after installation. Users with several thousand photos or MP3s found that this could take a very long time to complete.




In Windows 8, the backup and restore process now moves entire folders at a time, drastically reducing the number of file operations required. The team also simplified the transport process by consolidating the storage location of old and new files into one folder which speeds up the whole process by eliminating the need to transfer files between two different folders.

Next-generation Xbox concept tries to imagine the future of Xbox

Friday, November 25, 2011 // by Saurabh // Labels: , , , , , // No comments:



Microsoft’s next-generation Xbox has been the subject of a large amount of rumors recently.


Speculation over Microsoft’s plans for the Xbox 360 include suggestions the software giant may team up with TV manufacturers for inbuilt Kinect TVs. Microsoft is also reportedly working on a new Xbox 360 model due in late 2012. Amongst the rumors, one designer has opted to create his own vision of the next-generation Xbox. Joseph Dumary, a designer at Yanko Design, has created a new Xbox concept that ditches the optical drive and controllers.


“The 100% digital Xbox Prestige uses the foundations of the previous 360 Kinect to form this completely controller-less gaming console that’s even smaller than the Xbox Slim,” explains Yanko Design. Pocket-Lint notes that the design follows rumors that Microsoft will launch a non-optical drive model of its Xbox to focus on digital content.  One part of the concept is named “KinectIN” and includes two cameras built into the console. For more images, see Yanko Design.


Microsoft is currently on the verge of delivering a massive overhaul to its dashboard software to provide nearly 40 different live TV stations. Microsoft is also preparing to make new Kinect for Windows hardware available in early 2012. The optimized hardware includes components for PC scenarios. Microsoft is planning to shorten the USB cable to ensure reliability across a range of computers. The company will also include a small dongle to help ease coexistence with other USB devices. The new firmware updates for the Kinect will enable the depth camera to see objects as close as 50 centimetres in front of the device without losing any precision. Microsoft calls this “Near Mode” and the company hopes it will enable a whole new class of “up close” apps that have not been made available previously.

Microsoft employees reveal they’re working on next-generation Xbox


XBOX 360 Slim

Several Microsoft workers have revealed they are working on the next Xbox console.


The employees mentioned their work on a number of resume pages on the LinkedIn social networking site. Gematsu reports that Microsoft employee and interactive creative director/designer Jeff Faulkner is acting as the “Xbox Nex Gen Creative Director,” according to his LinkedIn profile. Jonathan Harris is working as the “Senior Creative Director for Xbox,” currently assigned to “designing the next generation of entertainment.” Patrick Corrigan is “providing groundwork an integration for branding elements for next-gen Xbox on all forms of media. Ranging from print to UI across future releases of the Xbox platform.” The final employee is Joe Langevin, an “Xbox Hardware Intern at Microsoft,” who notes he is working on “high speed data buses to prevent electromagnetic interference in next-gen devices.”


Microsoft is known to be working on preparing a new Xbox console. The software giant has managed to keep the Xbox 360, released in November 2005, up-to-date through a number of software tweaks and hardware refreshes. Microsoft’s Xbox 360 gaming console dominated U.S. sales charts last year and continues to do well throughout 2011. Microsoft revealed at CES in January that the company has sold over 50 million Xbox 360 consoles worldwide since launch. Microsoft also has 30 million active Xbox LIVE members and has sold 10 million Kinect sensors since the device debuted in November.


Microsoft’s Xbox Console Architecture team has also been hiring for a number of positions on the next-generation Xbox team. The job listings, revealed earlier this year, confirm that Microsoft was in the early stages of pre-production for the next-generation Xbox at the start of the year. Rumors suggest Microsoft may be planning to unveil its next-generation Xbox at E3, 2012. The company is reportedly working with Crytek for a TimeSplitters 4 release.

Facebook: How it tracks you

Saturday, November 19, 2011 // by Saurabh // Labels: , // No comments:



Facebook has for the first time revealed details about how it tracks users across the Web. 


According to USA Today, the complete picture how the social network keeps tabs on its 800 million users was revealed through series of interviews with the social networking site's engineering director, spokesman, corporate spokesman and engineering manager. 


Facebook does not track everybody the same way, as it uses different methods for members who have signed in and are using their accounts, members who are logged-off and non-members. 


The first time you arrive at any Facebook page, the company inserts cookies in your browser. 


If you sign up for an account, it inserts two types of cookies and if you don't set up an account, it inserts only one of the two types. 


These cookies record every time you visit another website that uses a Facebook "Like button" or other Facebook plugin, which work together with the cookies to note the time, date and website being visited. 


Unique characteristics that identify your computer are also recorded. 


Facebook keeps logs that records your past 90 days of activity and deletes entries older than 90 days, the Sydney Morning Herald reported. 


If you are logged into a Facebook account, your name, email address, friends and all of the other data in your Facebook profile are also being recorded. 


Data about web searches and browsing habits could be used to figure out political affiliations, religious beliefs, sexual orientations or health issues about consumers.




Skype Adds Facebook Video Chat

Thursday, November 17, 2011 // by Saurabh // Labels: , , , // No comments:



The release of Skype 5.4 Beta for Mac and Skype 5.7 for Windows adds the ability to initiate video chat with your Facebook friends.
Using the Skype program, you'll need to link to your Facebook account, then you'll be able to quickly make a call to any Facebook friends online. It also adds smoother video rendering for Mac users and group screen sharing for premium Windows users.


Bring Your Social Network to Life | The Big Blog via Download.com

Nokia exec: Windows 8 tablet due in June

Wednesday, November 16, 2011 // by Saurabh // Labels: , , , , , , , , // No comments:

Windows 8 based Tablets at BUILD conference

Nokia will add a Windows 8 tablet to its product line in June 2012, a French newspaper reported in an interview with the head of Nokia in France.
"In June 2012, we will have a tablet running Windows 8," Paul Amsellem told Les Echos in a story published yesterday.
Such a move would make some sense. Where Android and iOS span phones and tablets, Microsoft's Windows Phone operating system doesn't. But ignoring the tablet market would shut Nokia out of a major growth industry, and Microsoft is the obvious partner, even if it means Nokia must wrestle with the complexities of having two major operating systems.


The Nokia Lumia 800 Windows Phone-powered device will be joined
by a Windows 8-powered tablet next year, a Nokia executive has said.
Reached for comment today, Nokia spokesman wouldn't confirm or deny Amsellem's statement, but did say, "We have not announced any plans relating to tablets."
Last month, Nokia Chief Executive Stephen Elop wouldn't comment on Windows 8 tablet plans, but he left the door wide open when discussing earnings results with analysts.
"From an ecosystem perspective, there are beneftis and synergies that exist between Windows and Windows Phone," Elop said. "We see that opportunity. We'll certainly consider those opportunities going forward."




Nokia CEO Stephen Elop speaking at Nokia World in London.
And in a later interview with the Financial Times, he pointed more specifically to the similarities in user interface between Nokia's newly launched Lumia line of Windows Phone products and the upcoming Windows 8 operating system.
Nokia has services it could bring to a Windows tablet, of course. But the synergies aren't always easy: Programs written for one operating system don't run on the other, so spanning the two devices means a lot of work for app developers.
Amsellem likened the new Nokia Lumia 800 Windows Phone to a BMW, saying that higher-end and lower-end models will arrive soon. Nokia already showed off the lower-end Lumia 710, and at Nokia World said higher-end models would arrive as well, but it's not shared details so far.

Microsoft reveals new MSN UK design, launches November 17

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Microsoft revealed its new MSN UK design on Tuesday.


The software maker is planning to re-launch its MSN UK page on November 17 with a brand new look and more content. The new design will see the site focus on real-time coverage and more exclusive content. The project is being headed by Pete Clifton, executive producer for MSN. Clifton is the former BBC editor who helped build the BBC News site during his 15 years at the BBC. Clifton was made redundant from the BBC earlier this year and Microsoft hired him as Peter Bale’s replacement.


“Overall, this is about clearer navigation, bolder promotion of our best content, a commitment to real-time coverage, and prominent positions for our key channels further down the page,” explained Clifton in a blog post on Tuesday. “The navigation is much clearer and less cluttered on the new site, giving you a clear view of our priority areas of coverage.” Microsoft has kept the direct links to Hotmail and Messenger at the top of the page. The MSN UK homepage will also feature a news ticker, highlighting breaking news and items of importance. The page will also feature a real-time widget of news in the sidebar.


“We have a busy couple of days getting the site ready to go live, and no doubt there will be a few heart-stopping moments in the meantime,” 
said Clifton. 
“Amid all that, I am really looking forward to your feedback,” 
he added. Microsoft is planning to roll out the MSN UK changes on November 17.

Adobe Reportedly Will Announce The End Of Flash Player For Mobile Devices

Wednesday, November 9, 2011 // by Saurabh // Labels: , , // No comments:



Even though Adobe just mentioned it was planning to invest further in HTML5 after restructuring, a rumor from ZDNet suggests the changes could go even further by dropping development for Flash Player on mobiles entirely. According to an email reportedly received by the company's partners, its future work on Flash for cellphones and tablets will focus on enabling developers to "package apps with Adobe AIR for all the major app stores." After years of battling with Apple and Steve Jobs over the place of Flash on mobiles it appears the company is ready to lay down its sword, with existing platforms like Android receiving only security updates going forward. If the rumors are true, we'll probably hear an official announcement later today.

5 Cool Tips You Should Know About Google+ Pages

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1. You Can +1 a Page to Show Support or Add Them to Your Circles


We know you love some brands and businesses. Others you may want to show a quick note of support, but not see all their updates. So just drop a little +1 and keep going, or add a page to any circle you want. You're in control.


2. No Google+ Page Can Follow You Until You Follow Them


We want Google+ to be a place you love to share. Pages cannot circle you until you follow them first. Of course, if you are in their circles, they can share great deals, exclusive coupons, product tips and hangouts, but the relationship is yours to start.


3. In Fact, Google+ Pages Can't Even Mention You Unless You're Connected


That's right. The +Google+ page can't even say your name unless you're following. No +mention spam.


4. Google+ Pages Automatically Unfollow You If You Unfollow Them


If you remove a Google+ Page from your circles, you are automatically removed from their circles. You always are in charge.


5. You Can Find Google+ Pages In Google Search


With a new feature we call Direct Connect, just type + followed by the brand name in Google Search, and you can see pages automatically display. Type +Pepsi to see Pepsi, and +Dell for Dell. It's that easy.


We're very excited about the great work we've seen with Google+ Pages so far.


Google+ makes sharing online more like sharing in real life.

Bill Gates responds to Steve Jobs criticisms

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Microsoft chairman and co-founder Bill Gates has responded to Steve Jobs’ criticisms from his recently released biography.


Steve Jobs’ official biography, authored by Walter Isaacson, details some of his feelings on Microsoft and Bill Gates. Jobs mocked Microsoft’s lack of humanity and claimed that Microsoft “just didn’t get” the original Mac enough to copy it properly. Jobs also spoke about Gates in one of his interviews, describing him as wealthy but questioning whether that was his aim. “Bill ended up the wealthiest guy around, and if that was his goal then he achieved it,” explained Jobs. “Its never been my goal and I even wonder in the end if it was really his goal, I dunno.” Jobs also thought Bill Gates was “unimaginative and has never invented anything.” Jobs also claimed that Gates “just shamelessly ripped off other people’s ideas.”


Gates responded to Jobs’ criticisms during an interview with ABC News on Sunday. Asked about Jobs’ comments, Gates praised Jobs. “Steve Jobs did a fantastic job,” Gates told ABC News during a video taped interview. During the interview, see below, Gates described his relationship with Jobs over their 30 year history:
“When you think about why is the world better today, the Internet, the personal computer, the phone, the way you can deal with information is just so phenomenal. Over the course of the 30 years we worked together, you know, he said a lot of very nice things about me and he said a lot of tough things. I, you know, respect Steve, we got to work together. We spurred each other on, even as competitors. None of that bothers me at all.”
Gates also detailed his feelings on why Jobs may have described him as unimaginative. “He faced, several times at Apple, the fact that their products were so premium priced that they literally might not stay in the marketplace,” Gates said. “So the fact that we were succeeding with high volume products, you know, including a range of prices, because of the way we worked with multiple companies, it’s tough.” Gates added that Jobs’ feelings were reasonable. “And so the fact that … at various times, he felt beleaguered, he felt like he was the good guy and we were the bad guys, you know, very understandable.”

Google+ Pages Have Arrived Create Your Own Google+ Page

Tuesday, November 8, 2011 // by Saurabh // Labels: , , , // No comments:
Google+ for Business
Well, they said they were working on it, and now it's finally here. Google Plus for businesses and brands is now a reality with the introduction of Google Plus Pages. Pages is basically the Google Plus version of Facebook Fan Pages, and gives businesses a chance to claim a profile on the social network so they can interact with and engage their customers and fans.
A Post from Google Blog:
In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.
Google+ Pages



Google Plus For Businesses & Brands


Google Plus Pages allows every business big or small--from the mom and pop shops to the global brands--the chance to maintain a profile on Google Plus and use the service to communicate and interact with consumers.


Here's a video they made showing it off:



Google Plus Pages Will Continue The Service's Growth


This is going to cause another gigantic swell in new member sign-ups for Google Plus... I mean, gigantic. The most recent numbers I've seen put the service at over 40 million users. Something like the introduction of Pages could see that number go up dramatically, maybe by as much as 50% or more. In fact, if there's one dominant thought I keep hearing about Google Plus over the last two months, it's "when are they going to open it up for businesses?"



Differences between Google+ Pages and Google+ Profiles


Pages are extremely similar to profiles, but they have some key differences:



  • - Pages can’t add people to circles until the page is added first or mentioned. Learn more.
  • - Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • - The default privacy setting for elements on your page profile is public.
  • - Pages have the +1 button.
  • - Pages can’t +1 other pages, nor can they +1 stuff on the Web.
  • - Pages can’t play games.
  • - Pages don’t have the option to share to ‘Extended circles’.
  • - Pages don’t receive notifications via email, text, or in the Google bar.
  • - Pages can’t hangout on a mobile device.
  • - Local pages have special fields that help people find the business’ physical location. 
  • - Learn more about local pages.


What Does It All Mean?


Intriguing possibilities abound, and I have several questions I'll be looking for answers to:

  • How will small businesses and huge brands make use of things like Hangouts?
  • How about a business that creates custom Circles for premium customer groups, allowing them to see special updates or offers?
  • Which businesses will stand out as innovative users of Google Plus, offering updates and content that might make individuals "follow" them on Plus like they would on Twitter?
  • What new features and tools might we see in Google Plus soon as a direct result of businesses getting involved?

Microsoft celebrates a year of Kinect by demonstrating its effects

Wednesday, November 2, 2011 // by Saurabh // Labels: , , , , , // No comments:



Microsoft’s Kinect Xbox 360 accessory is celebrating its first birthday this week.


Microsoft originally introduced Kinect on November 4 last year. Kinect was initially available for the Xbox 360 but thanks to a range of “Kinect hacks”, Microsoft announced an official way to develop with Kinect for PC. The company had plans for this all along but was forced to bring them forward after a large number of hobbyists and researchers began to use the device in various scenarios. “Almost immediately following the launch of Kinect, hobbyists and academics from around the world embraced Kinect possibilities in ways that surprised and delighted,” explained Microsoft’s corporate communications chief, Frank Shaw, in a blog post on Monday. “As we watched these stories unfold, the term “The Kinect Effect” emerged in hallway conversations at Microsoft as a way to describe the amazing and creative ways Kinect was being used.”


Microsoft is using the “Kinect Effect” terminology as a way to demonstrate the profound effect of the device and how it will change computing in the future. The software giant has witnessed hundreds of unique stories and YouTube videos of how Kinect was helping daily activities and improving the way people work. “We saw Kinect being used by therapists and physicians as part of a rehabilitation program for stroke victims, as a skill-building technique for children with autism, and as an application for hospitals in Spain enabling surgeons to scroll through medical images in the operating room with gestures so they could avoid the need to rescrub,” said Shaw.


Kinect hackers have shown off Minority Report style multitouch control and the Kinect running on Mac OS X. Videos also emerged of device owners fully controlling Windows 7 and interactive prototype puppets. Some hackers even managed to get Angry Birds working with Kinect. Microsoft is now promising that the future will include Kinect in a big way. The company will open up its software development kit (SDK) to commercial businesses next year. “We recognize the intense commercial interest in harnessing the capabilities of Kinect, and are working with a wide range of companies and developers to create a great set of tools and APIs,” explained Shaw. Microsoft is working with over 200 companies to help them create unique applications across 25 industries.


Watch the video below for the “Kinect Effect” and check out Microsoft’s Kinect Effect site for more demonstrations.



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