Microsoft merging Zune and Xbox account preferences
Microsoft revealed this week that it has combined account preferences for Zune and Xbox.
The software giant sent an email to Zune and Xbox customers informing them that they would no longer receive separate marketing communications about Zune and Xbox. Both newsletters and marketing materials have been merged together. The move comes just days after Microsoft killed and revived its Zune HD devices a few times. Microsoft originally removed all references to its Zune players from the company’s site on Monday. Microsoft Zune team member Michael Yaeger then revealed that the Zune player removals were a mistake and that the device had returned to Microsoft’s support pages.
A new support article published on Tuesday made it clear that the company had killed off its Zune players. Microsoft’s Zune support team then claimed that the support page was added in error. “We are still supporting the Zune HD hardware. No official info has been released stating hardware is being discontinued,”said a tweet from the company’s official Zune support team. The original support article claimed that the company is focusing on Windows Phone:
“We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.”
The merge of account preferences could be nothing more than logistics but the company has long been rumored to be killing off the Zune brand. Zune software is part of Microsoft’s Windows Phone 7 software and the company recently confirmed that it is working to port existing Zune HD applications to Windows Phone. Despite the near death of the Zune HD, Microsoft was forced to confirm it is not “killing” any Zune services after it was revealed that the company may rebrand Zune into Windows Live services.
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