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Google+ Pages Have Arrived Create Your Own Google+ Page

Tuesday, November 8, 2011 // by Saurabh // Labels: , , , // No comments:
Google+ for Business
Well, they said they were working on it, and now it's finally here. Google Plus for businesses and brands is now a reality with the introduction of Google Plus Pages. Pages is basically the Google Plus version of Facebook Fan Pages, and gives businesses a chance to claim a profile on the social network so they can interact with and engage their customers and fans.
A Post from Google Blog:
In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.
Google+ Pages



Google Plus For Businesses & Brands


Google Plus Pages allows every business big or small--from the mom and pop shops to the global brands--the chance to maintain a profile on Google Plus and use the service to communicate and interact with consumers.


Here's a video they made showing it off:



Google Plus Pages Will Continue The Service's Growth


This is going to cause another gigantic swell in new member sign-ups for Google Plus... I mean, gigantic. The most recent numbers I've seen put the service at over 40 million users. Something like the introduction of Pages could see that number go up dramatically, maybe by as much as 50% or more. In fact, if there's one dominant thought I keep hearing about Google Plus over the last two months, it's "when are they going to open it up for businesses?"



Differences between Google+ Pages and Google+ Profiles


Pages are extremely similar to profiles, but they have some key differences:



  • - Pages can’t add people to circles until the page is added first or mentioned. Learn more.
  • - Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • - The default privacy setting for elements on your page profile is public.
  • - Pages have the +1 button.
  • - Pages can’t +1 other pages, nor can they +1 stuff on the Web.
  • - Pages can’t play games.
  • - Pages don’t have the option to share to ‘Extended circles’.
  • - Pages don’t receive notifications via email, text, or in the Google bar.
  • - Pages can’t hangout on a mobile device.
  • - Local pages have special fields that help people find the business’ physical location. 
  • - Learn more about local pages.


What Does It All Mean?


Intriguing possibilities abound, and I have several questions I'll be looking for answers to:

  • How will small businesses and huge brands make use of things like Hangouts?
  • How about a business that creates custom Circles for premium customer groups, allowing them to see special updates or offers?
  • Which businesses will stand out as innovative users of Google Plus, offering updates and content that might make individuals "follow" them on Plus like they would on Twitter?
  • What new features and tools might we see in Google Plus soon as a direct result of businesses getting involved?



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