Showing posts with label Microsoft Tag. Show all posts
Showing posts with label Microsoft Tag. Show all posts
Welcome, The New Microsoft
Thursday, August 23, 2012 // by Saurabh //
Labels:
Microsoft,
Microsoft Live,
Microsoft Office,
Microsoft Outlook,
Microsoft Security Essentials,
Microsoft Tag,
Windows,
Windows 8,
Windows Live,
Windows Phone,
Xbox,
Xbox 360,
Xbox 360 Kinect,
Xbox Live
//
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Microsoft has revealed it is changing its logo for the first time in 25 years.
The new logo now features four coloured squares and a more simplified font without the italics or joined up "O" and "S".
"It's been 25 years since we updated the Microsoft logo. Now is the perfect time for a change. Learn more at http://aka.ms/logo," says Microsoft with the accompanying video.
On the company's official blog Microsoft goes into more detail:
"It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning."
For typographers and corporate brand dudes keen to know more, the logo has two components.
"The logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products."
Oh and video below shows the new logos of the products from Microsoft.
Microsoft Tag Announces One-Stop-Shop for Marketers: Tag, QR and NFC
Wednesday, December 14, 2011 // by Saurabh //
Labels:
Articles,
Microsoft,
Microsoft Tag,
News,
Softwares
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News & Article Microsoft Tag came out of beta about 18 months ago, and since then mobile barcodes have become more mainstream and adoption is growing at an impressive clip. Marketers are just beginning to harness the power of Tag for all its qualities: a high-quality reader, Tag customization, advanced analytics, extensibility via Microsoft's SDK and more.
And based on the customer feedbacks, it became very useful application in the field of Digitization and NFC
To help simplify the growing fragmentation currently taking place in the barcode/reader market, today Microsoft Tag is providing support for the two commonly used 2D barcode formats (Tag and QR Codes) and for Near Field Communications (NFC) capabilities. With this extension, brands have the freedom to choose the format most appropriate for their campaigns and give consumers the ease of one reader to use.
Microsoft Tag is proud to extend its mobile marketing solution to include several recognition technologies, giving the flexible options to users for deciding how to engage with the audience. and Its the only solution in market that can create and scan Tag barcodes, QR Codes, and NFC touchpoints, all with a single creation tool and mobile app.
Each of the recognition technologies can be used alone or paired together to maximize the engagement. All can be created within minutes using Tag Manager and our reporting gives you the insight you need to accurately measure your campaign’s performance. And just like Tag barcodes, our QR Codes and NFC URLs can be updated whenever needed in Tag Manager so you can keep your materials fresh.
Isn't that Cool?
Raise Curiosity
Tag barcodes continue to deliver the great experience you’ve become accustomed to, providing a customizable look and feel, a smaller size, and tremendous scanning reliability. Tag barcodes also offer Real Time Location and Device ID to let you truly personalize your campaigns.
Grab Their Attention
We’ve expanded our 2D barcode offering to include the traditional QR Code format. QR Codes created using Tag Manager will have the standard look and feel of other QR generators, but also offer the flexibility that you enjoy with Tag barcodes, including updating content on the fly and advanced reporting. QR Codes created with Tag Manager and scanned using the Tag app can also deliver location and device aware experiences. QR Codes created in Tag Manager can be scanned by third-party apps too, so you won’t lose any connection with your customers.
Blend in Beautifully
Near Field Communication (NFC) is the latest and greatest in mobile technology. While still in the early stages, several Android devices come NFC-enabled, providing you a unique way to engage with your customers. They simply tap their device to the touchpoint to launch their mobile experience and away they go! You can create NFC URLs using Tag Manager and then provide those to third-party NFC vendors to create your touchpoints. NFC URLs can be updated at any time, saving you valuable time and money in keeping your touchpoints relevant. Use our reporting to measure every ‘tap’ and see where and how often people are engaging with your content.
- Microsoft Tag Announces One-Stop-Shop for Marketers: Tag, QR and NFC || via Microsoft Tag Blog
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