Microsoft Tag Announces One-Stop-Shop for Marketers: Tag, QR and NFC

Wednesday, December 14, 2011 // by Saurabh Sharma // Labels: , , , , //

News & Article Microsoft Tag came out of beta about 18 months ago, and since then mobile barcodes have become more mainstream and adoption is growing at an impressive clip. Marketers are just beginning to harness the power of Tag for all its qualities: a high-quality reader, Tag customization, advanced analytics, extensibility via Microsoft's SDK and more.

And based on the customer feedbacks, it became very useful application in the field of Digitization and NFC

To help simplify the growing fragmentation currently taking place in the barcode/reader market, today Microsoft Tag is providing support for the two commonly used 2D barcode formats (Tag and QR Codes) and for Near Field Communications (NFC) capabilities. With this extension, brands have the freedom to choose the format most appropriate for their campaigns and give consumers the ease of one reader to use.

Microsoft Tag is proud to extend its mobile marketing solution to include several recognition technologies, giving the flexible options to users for deciding how to engage with the audience. and Its the only solution in market that can create and scan Tag barcodes, QR Codes, and NFC touchpoints, all with a single creation tool and mobile app.

Each of the recognition technologies can be used alone or paired together to maximize the engagement. All can be created within minutes using Tag Manager and our reporting gives you the insight you need to accurately measure your campaign’s performance. And just like Tag barcodes, our QR Codes and NFC URLs can be updated whenever needed in Tag Manager so you can keep your materials fresh.

Isn't that Cool?


Raise Curiosity

Tag barcodes continue to deliver the great experience you’ve become accustomed to, providing a customizable look and feel, a smaller size, and tremendous scanning reliability. Tag barcodes also offer Real Time Location and Device ID to let you truly personalize your campaigns.

Grab Their Attention

We’ve expanded our 2D barcode offering to include the traditional QR Code format. QR Codes created using Tag Manager will have the standard look and feel of other QR generators, but also offer the flexibility that you enjoy with Tag barcodes, including updating content on the fly and advanced reporting. QR Codes created with Tag Manager and scanned using the Tag app can also deliver location and device aware experiences. QR Codes created in Tag Manager can be scanned by third-party apps too, so you won’t lose any connection with your customers.

Blend in Beautifully

Near Field Communication (NFC) is the latest and greatest in mobile technology. While still in the early stages, several Android devices come NFC-enabled, providing you a unique way to engage with your customers. They simply tap their device to the touchpoint to launch their mobile experience and away they go! You can create NFC URLs using Tag Manager and then provide those to third-party NFC vendors to create your touchpoints. NFC URLs can be updated at any time, saving you valuable time and money in keeping your touchpoints relevant. Use our reporting to measure every ‘tap’ and see where and how often people are engaging with your content.
  • Microsoft Tag Announces One-Stop-Shop for Marketers: Tag, QR and NFC || via Microsoft Tag Blog

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About Saurabh Sharma
I am a 22yr Techno Freak, A Computer Science Student, An App. Developer, A Web Developer, and A Painting Artist

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