Microsoft Tag Announces One-Stop-Shop for Marketers: Tag, QR and NFC

Tag barcodes continue to deliver the great experience you’ve become accustomed to, providing a customizable look and feel, a smaller size, and tremendous scanning reliability. Tag barcodes also offer Real Time Location and Device ID to let you truly personalize your campaigns.

We’ve expanded our 2D barcode offering to include the traditional QR Code format. QR Codes created using Tag Manager will have the standard look and feel of other QR generators, but also offer the flexibility that you enjoy with Tag barcodes, including updating content on the fly and advanced reporting. QR Codes created with Tag Manager and scanned using the Tag app can also deliver location and device aware experiences. QR Codes created in Tag Manager can be scanned by third-party apps too, so you won’t lose any connection with your customers.

Near Field Communication (NFC) is the latest and greatest in mobile technology. While still in the early stages, several Android devices come NFC-enabled, providing you a unique way to engage with your customers. They simply tap their device to the touchpoint to launch their mobile experience and away they go! You can create NFC URLs using Tag Manager and then provide those to third-party NFC vendors to create your touchpoints. NFC URLs can be updated at any time, saving you valuable time and money in keeping your touchpoints relevant. Use our reporting to measure every ‘tap’ and see where and how often people are engaging with your content.